What is Performance Marketing? An Introduction, Channels & Strategies
Dec 11, 2022
Performance Marketing
At Growth & Brains, we specialise in performance marketing, a digital marketing strategy that focuses on driving specific, measurable actions such as leads, sales, or conversions.
Our team of experts will work with you to understand your business goals and create a customised performance marketing plan to help you reach your target audience and achieve your desired results.
Whether you are looking to drive sales for your e-commerce business, generate leads for your B2B company, or increase brand awareness, we have the experience and expertise to help you succeed.
What is Performance Marketing?
Performance marketing is a digital marketing strategy that focuses on driving specific measurable actions, such as leads, sales, or conversions. It is a form of advertising where the advertiser pays for each specific action that is taken as a result of the ad, rather than paying for the ad to be shown to an audience.
Performance marketing can be highly effective for businesses that have a clear target action and a way to track it. For example, an e-commerce company may use performance marketing to drive sales of a specific product, while a B2B company may use it to generate leads for their sales team.
The Benefits of Performance Marketing
One of the key benefits of performance marketing is the ability to track the return on investment (ROI) of each campaign. This allows businesses to see exactly how much they are making for every dollar they spend on advertising. It also allows them to make data-driven decisions about which campaigns are working and which ones are not, and to continually optimise their marketing efforts to maximise their ROI.
There are actually several key benefits of performance marketing:
Measurable results: With performance marketing, businesses can track the results of each campaign and see exactly how much they are making for every dollar they spend on advertising. This allows them to see which campaigns are working and which ones are not and to continually optimise their marketing efforts to maximise their return on investment.
Targeted advertising: Performance marketing allows businesses to reach specific demographics and interests, making it highly targeted. This can be especially effective for businesses that have a clear understanding of their target audience.
Cost-effective: Because businesses only pay for specific actions that are taken as a result of the ad (such as sales or leads), performance marketing can be a cost-effective way to advertise. It is also easier to allocate marketing budgets and track the ROI of each campaign.
Flexibility: There are several different channels that can be used for performance marketing, including search engine marketing, social media advertising, and affiliate marketing. This allows businesses to choose the channels that work best for their specific goals and target audience.
Continual optimisation: Performance marketing allows businesses to continually optimise and test different strategies to find the most effective approach. This can help them stay ahead of the competition and continuously improve their marketing efforts.
Marketing Channels That Can Be Used in Performance Marketing
There are several different channels that can be used for performance marketing, including search engine marketing (SEM), social media advertising, and affiliate marketing.
Search engine marketing (SEM): This involves placing ads on search engine results pages (SERPs) when people search for specific keywords. This can be an effective way to reach people who are actively looking for products or services that the business offers.
Social media advertising: This involves placing ads on social media platforms, such as Facebook, Instagram, and LinkedIn. This can be a highly targeted way to reach specific demographics and interests.
Affiliate marketing: This involves partnering with other businesses or individuals who promote the business’s products or services in exchange for a commission on each sale or lead generated. This can be an effective way to reach a wide audience without having to spend a lot of money on advertising.
Email marketing: This involves sending targeted emails to a list of subscribers with the goal of driving specific actions, such as sales or leads.
SMS marketing: This involves sending text messages to a list of subscribers with the goal of driving specific actions.
Native advertising: This involves placing ads that are integrated into the content of a website or app, rather than being clearly marked as an advertisement. This can be an effective way to reach an audience without being overly disruptive.
Brand Performance Marketing
Brand performance marketing is a type of performance marketing that focuses on increasing brand awareness to help achieve driving sales or conversions. It involves creating and promoting marketing campaigns that are aligned with the brand’s values and messaging in order to reach the target audience and drive desired actions.
Brand performance marketing can be highly effective for businesses that are looking to increase their visibility and reach a wider audience. As long as the campaigns are aligned with the overall brand strategy it is always a good way to hit your performance KPIs.
Be Successful
To be successful with performance marketing, it is important to have a clear understanding of the target audience and the desired action, as well as the ability to track and measure the results of each campaign. It is also important to continually optimise and test different strategies to find the most effective approach.
This is where our user journey map and scientific approach to conversion rate optimisation comes into play to work alongside our marketing strategies of acquiring and converting your customers.
Overall, performance marketing can be a powerful tool for businesses looking to drive specific actions and maximise their return on investment in their digital marketing efforts.
Performance Marketing Consultancy
As well as acting as a fully functional digital performance marketing agency, we are expert performance marketing consultants, we specialise in helping businesses drive specific, measurable actions such as leads, sales, and conversions. Our goal is to understand your business goals and create a customised performance marketing plan to help you reach your target audience and achieve your desired results.
With our expertise in search engine marketing, social media advertising, affiliate marketing, email marketing, SMS marketing, and native advertising, we have the tools and knowledge to help your business succeed. We are committed to delivering measurable results and maximising your return on investment.
Contact Us Today
Our team is dedicated to delivering measurable results for your business with performance marketing. We use advanced tracking and measurement tools to ensure that we are maximising your return on investment. Contact us today to learn more about how we can help you succeed with performance marketing.
