At Growth & Brains, we specialise in performance marketing, a digital marketing strategy that focuses on driving specific, measurable actions such as leads, sales, or conversions.
Our team of experts will work with you to understand your business goals and create a customised performance marketing plan to help you reach your target audience and achieve your desired results.
Whether you are looking to drive sales for your e-commerce business, generate leads for your B2B company, or increase brand awareness, we have the experience and expertise to help you succeed.
Performance marketing is a digital marketing strategy that focuses on driving specific measurable actions, such as leads, sales, or conversions. It is a form of advertising where the advertiser pays for each specific action that is taken as a result of the ad, rather than paying for the ad to be shown to an audience.
Performance marketing can be highly effective for businesses that have a clear target action and a way to track it. For example, an e-commerce company may use performance marketing to drive sales of a specific product, while a B2B company may use it to generate leads for their sales team.
One of the key benefits of performance marketing is the ability to track the return on investment (ROI) of each campaign. This allows businesses to see exactly how much they are making for every dollar they spend on advertising. It also allows them to make data-driven decisions about which campaigns are working and which ones are not, and to continually optimise their marketing efforts to maximise their ROI.
There are actually several key benefits of performance marketing:
There are several different channels that can be used for performance marketing, including search engine marketing (SEM), social media advertising, and affiliate marketing.
Brand performance marketing is a type of performance marketing that focuses on increasing brand awareness to help achieve driving sales or conversions. It involves creating and promoting marketing campaigns that are aligned with the brand’s values and messaging in order to reach the target audience and drive desired actions.
Brand performance marketing can be highly effective for businesses that are looking to increase their visibility and reach a wider audience. As long as the campaigns are aligned with the overall brand strategy it is always a good way to hit your performance KPIs.
To be successful with performance marketing, it is important to have a clear understanding of the target audience and the desired action, as well as the ability to track and measure the results of each campaign. It is also important to continually optimise and test different strategies to find the most effective approach.
This is where our user journey map and scientific approach to conversion rate optimisation comes into play to work alongside our marketing strategies of acquiring and converting your customers.
Overall, performance marketing can be a powerful tool for businesses looking to drive specific actions and maximise their return on investment in their digital marketing efforts.
As well as acting as a fully functional digital performance marketing agency, we are expert performance marketing consultants, we specialise in helping businesses drive specific, measurable actions such as leads, sales, and conversions. Our goal is to understand your business goals and create a customised performance marketing plan to help you reach your target audience and achieve your desired results.
With our expertise in search engine marketing, social media advertising, affiliate marketing, email marketing, SMS marketing, and native advertising, we have the tools and knowledge to help your business succeed. We are committed to delivering measurable results and maximising your return on investment.
Our team is dedicated to delivering measurable results for your business with performance marketing. We use advanced tracking and measurement tools to ensure that we are maximising your return on investment. Contact us today to learn more about how we can help you succeed with performance marketing.