Data Deletion Policy

Growth & Brains PPC Performance Analytics

Last Updated: July 24, 2025

Overview

Growth & Brains respects your privacy and provides clear processes for requesting deletion of your data from our PPC Performance Analytics platform. This policy explains how to request data deletion and what information will be removed.

Who Can Request Data Deletion

Client Account Administrators: Business clients who have advertising data processed through our platform
End Users: Individuals whose data may be processed as part of advertising analytics
Data Subjects: Any individual whose personal data is processed by our system

What Data Can Be Deleted

Our platform may process the following data types that can be requested for deletion:

Advertising Performance Data

• Campaign performance metrics and analytics

• Ad account information and settings

• Conversion tracking data

• Audience insights and demographic data

Account Information

• Business contact details

• User access credentials and permissions

• Reporting preferences and settings

• Historical performance reports

Meta Platform Data

• Data received from Meta APIs including user IDs, access tokens, and advertising metrics

• Facebook and Instagram campaign performance data

• Audience and targeting information

How to Request Data Deletion

Step 1: Submit a Deletion Request

Email: dataprotection@growthandbrains.com
Subject Line: "Data Deletion Request - [Your Business Name]"

Step 2: Provide Required Information

Please include in your request:

• Your full name and business name

• Email address associated with your account

• Specific data you want deleted (or "all data" for complete removal)

• Reason for deletion (optional)

• Verification of your identity and authorization to make this request

Step 3: Identity Verification

For security purposes, we may need to verify your identity before processing deletion requests. We may ask for:

• Confirmation from the email address associated with your account

• Business verification documents

• Additional identity confirmation if required

Data Deletion Process & Timeframes

Processing Time

• Acknowledgment: Within 2 business days of receiving your request

• Completion: Within 30 days of request verification

• Confirmation: You will receive confirmation once deletion is complete

What Happens During Deletion

1. Immediate Action: We will stop processing your data for new analytics or reports

2. System Removal: Data will be permanently deleted from our active systems

3. Backup Removal: Data will be removed from backup systems within 90 days

4. Third-Party Notification: We will notify relevant service providers to delete your data

Legal Retention Requirements

In some cases, we may be required to retain certain data for legal or regulatory compliance:

• Financial Records: Transaction and billing data may be retained for tax and accounting purposes (typically 7 years)

• Legal Requirements: Data subject to legal hold or regulatory requirements

• Fraud Prevention: Minimal data necessary to prevent fraudulent activity

You will be notified if any data cannot be deleted due to legal requirements.

Exceptions and Limitations

Data deletion requests may be declined or limited in these circumstances:

• Legal Obligations: When retention is required by law

• Legitimate Interests: For fraud prevention or security purposes

• Technical Limitations: For aggregated or anonymized data that cannot be identified

• Active Legal Matters: During ongoing legal proceedings or investigations

Your Rights Under GDPR

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Erasure: Request deletion of personal data

• Right to Rectification: Request correction of inaccurate data

• Right to Data Portability: Request a copy of your data

• Right to Object: Object to certain types of data processing

Contact Information

Data Protection Officer
Growth & Brains
Email: reporting@growthandbrains.com
Phone: 0151 453 4321
Address: Clockwise, Offices, Edward pavilion, Clockwise, Liverpool L3 4AF

General Inquiries
Email: reporting@growthandbrains.com

Appeals and Complaints

If you are not satisfied with how your deletion request was handled:

1. Internal Appeal: Contact our Data Protection Officer at the email above

2. Regulatory Complaint: You may file a complaint with your local data protection authority

3. UK Residents: Contact the Information Commissioner's Office (ICO) at ico.org.uk

Changes to This Policy

We may update this data deletion policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. For significant changes, we will notify affected users directly.

Frequently Asked Questions

Q: How long does data deletion take?
A: Complete deletion typically takes 30 days for active systems and up to 90 days for backup systems.

Q: Can I request deletion of specific data types only?
A: Yes, you can request deletion of specific categories of data rather than all data associated with your account.

Q: Will deleting my data affect ongoing advertising campaigns?
A: Yes, deletion of advertising data may impact campaign optimization and reporting. We recommend discussing the implications with your account manager before proceeding.

Q: Is data deletion reversible?
A: No, data deletion is permanent and cannot be reversed. Please ensure you have copies of any information you may need before requesting deletion.

This policy is designed to comply with applicable data protection laws including GDPR, CCPA, and other relevant privacy regulations.