100% of the target keywords achieved on the first page for Golf Care
31% increase in traffic inside the first 7 months
350% policy increase year on year
What we did
1. To double the size of the policy volume inside a 12 month period
2. To help The Group understand their in-house data and what it was telling them
3. Bring in new routes to market
4. Find new, potential audiences
The Growth & Brains team set to work out the best possible solution for Ripe. We began by de-cluttering the pre-existing tracking, to ensure a reliable platform for performance measurement going forward. We then moved on to reviewing all SEO strategies for their 8 insurance brands and devised a new content-centric version.
The CRO team then introduced a Conversion Rate Optimisation (CRO) plan of attack (which then lead to more CRO seen here), in order to fix some of the ‘quick wins’ and provided longer-term CRO test strategies. We then re-worked their PPC campaigns across multiple search engines, ad texts and thousands of keywords per brand.
The team also introduced Programmatic Display campaigns and highly targeted TV campaigns via SkyAdsmart.