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Google Analytics 4

GA4

We'll get you & your team up to speed with the new Analytics user interface, setting up tracking events, & building reports.

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*1st July 2023 is the cutoff deadline for migration. Furthermore historic Universal Analytics data will only be available for six months after the switchover occurs. This means that by the end of 2023, all data currently available in Universal Analytics will be deleted.*

Last year Google announced that ‘Universal Analytics’ – the Industry Standard version of Google Analytics currently installed on your website – will be turned off in July 2023. After decades of being the mainstay of on-site monitoring and reporting, Universal Analytics will cease to gather any new data as of July 1st. This means website administrators across the globe will be required to switch over to the new ‘Google Analytics 4’ system in order to continue tracking essential reporting metrics and website data. Unlike previous developments with the Google Analytics system, this is not a straightforward platform upgrade. GA4 is a completely new and self-contained system that will not automatically port over any historical data or settings from Universal Analytics.

The change from Universal Analytics to GA4 represented a huge upheaval for website owners and agencies alike. Our Analytics experts received in-depth training and have been working with the system as it evolved. We offer a number of packages depending on what your team needs. Our GA4 training gets you & your team up to speed with the new Analytics user interface, setting up tracking events, & building reports that can provide actionable insight.

Our GA4 Packages Include:

Implementation

Whether you have Analytics set up already or you would be starting from scratch we can do a full requirements analysis and create Google Analytics 4 accounts, assist with the installation and set up the key conversions as required.

Customisation

One of the advantages to GA4 is that it is very much yours to command. Google have developed it to be fully customisable and this allows us to create custom goals, dashboards & reports to meet your specific reporting needs.

Audience Tracking

GA4 can be used to identify key visitors to your site based on their location, demographic profiles & onsite behaviour. We can add these prime website users to lists and serve them targeted advertising to encourage them to return and engage with your brand.

Training

We provide tailor made training days for our clients aimed at removing the 'fear factor' surrounding GA4 and empowering your staff giving them the confidence to use the system and find the key data your organisation has relied upon for years