*1st July 2023 is the cutoff deadline for migration. Furthermore historic Universal Analytics data will only be available for six months after the switchover occurs. This means that by the end of 2023, all data currently available in Universal Analytics will be deleted.*
Last year Google announced that ‘Universal Analytics’ – the Industry Standard version of Google Analytics currently installed on your website – will be turned off in July 2023. After decades of being the mainstay of on-site monitoring and reporting, Universal Analytics will cease to gather any new data as of July 1st. This means website administrators across the globe will be required to switch over to the new ‘Google Analytics 4’ system in order to continue tracking essential reporting metrics and website data. Unlike previous developments with the Google Analytics system, this is not a straightforward platform upgrade. GA4 is a completely new and self-contained system that will not automatically port over any historical data or settings from Universal Analytics.
The change from Universal Analytics to GA4 represented a huge upheaval for website owners and agencies alike. Our Analytics experts received in-depth training and have been working with the system as it evolved. We offer a number of packages depending on what your team needs. Our GA4 training gets you & your team up to speed with the new Analytics user interface, setting up tracking events, & building reports that can provide actionable insight.