What We Did
Ripe Insurance was looking for alternative methods to better investigate and improve its customer experience on their websites across a range of industries, offering different insurance services.
At Growth & Brains we recognise the value that consumer analysis and neuroscience can add to classic marketing strategies. By leveraging the power of neuroscience and consumer psychology, marketers can create campaigns that are better able to connect with their target audiences and drive more successful results.
We designed a combination of ad-hoc online and in-person tests with eye-tracking and EEG technology to understand how consumers interact with the platform.
With an in-depth analysis of the customers’ brain responses, we identified the critical points of the customer journey and suggested recommendations that would improve their experience. The specific analysis of the target audiences provided additional information to develop more efficient advertising and promotional strategies that were tailored to the needs of their target customers.
With this strategy Ripe Insurance increase conversion rate by 12% in just 30 days and recurring increases thereafter.
Other results included:
Key application form bottleneck identified and rectified
Success allowed for a reduction in PPC spend
Business was allowed to scale much quicker