What We Did
Designer Exchange, a preloved designer items brand, engaged our services with clear goals in mind. Primarily they wanted to increase their online brand visibility to increase its standing amongst more established competitors, as well as increase visibility as a trusted re-seller of preloved luxury designer goods.
At first glance it was apparent that the company's digital presence mostly came through its customer loyalty from visitors to their retail premises, as well as a small amount of traffic via social and organic search channels. The brand was an average player in the preloved designer items market.
We aimed to increase the online visibility through critical optimisation of the website to enhance SEO rankings on core brand keywords, keywords to attract "sellers" and "buyers", and capture more traffic organically on the Designer Exchange brand keyword also. We know that it takes more than just adding some keywords across core on-page elements and some content to rank well, so we ensured that all elements of Google ranking factors were optimised and fell within a structure that we know works in the luxury retail sphere due to our years of experience.
This requires full understanding of what search engines want and in turn what its users' want for each and every keyword the brand wants to compete in, alongside careful execution to achieve results.
The second half to this campaign focused on CRO (conversion rate optimisation). As we all know, its good to get more and more traffic, but its a massive waste if the website cannot convert that traffic. We utilised UX analysis, eye-tracking, user behaviour data via Google Analytics and Neuromarketing techniques in order to increase conversion rate on the site.
Within only 12 months, the brand had grown to achieve high success through search engine optimisation and conversion rate optimisation.
The brand ranked page one in Google for generic designer brand names such as Prada, Louis Vuitton and more.
Designer Exchange increased CVR from below 1% to 3% after conducting UX and CRO activities. Boosting CVR from 1% to 3%, tripled the amount of revenue that the business received.
Through successful implementations of CRO and SEO strategies, forecasts were achieved ahead of schedule and surpassed within 12 months.