208% increase in organic traffic when comparing the first two years
213% increase in revenue when comparing the first two years
252% increase in transactions when comparing the first two years
What we did
Getting the fashion brand in front of a new audience
A highly successful and celebrity favourite designer had been heavily featured in pages of the high-end fashion publications magazines and throughout numerous elite magazines. The challenge for our fashion digital marketing agency, was to ensure that this designers stunning pieces were accessible to a wider audience, an audience that may not have been aware of the growing designer brand.
This was to be done with a bespoke marketing strategy for retail that could be carefully targeted to the right audience.
A large proportion of the initial few months’ work was to analyse the current website and suggest ways to improve the users journey. The brand needed to ensure delivery of a very slick user journey due to the high value of each dress, coupled with an audience that had specific requirements and very little spare time. Therefore, a conversion rate focus was key.
From this point, we then turned our attention towards driving higher volumes of traffic to the newly created user journey. This drive was largely fuelled by organic growth from a number of SEO strategies.
Not only have our SEO strategies increased traffic, but they have also dramatically increase the volume of transactions and, subsequently, revenue.
Get in touch if you would like us to help with your digital and social media for fashion marketing strategy and transform your digital marketing in ecommerce results.