What We Did
Our primary objective was to increase general brand awareness, in order to sell more new and used cares. Our secondary objective was to increase the amount of test drives booked and increase footfall to the car dealers' ‘value my car’ feature.
The team devised and implemented a tactical PPC approach, running the campaigns only to target offers. This offer-led approach to the PPC campaigns ensured money wasn’t unnecessarily wasted, there was always an underlying promotional objective. Our SEO team created an ongoing SEO campaign. This was a wider-reaching campaign, reaping the benefits of organic traffic with specifically targeted keywords.
45% increase in overall traffic
107% increase in new and used car enquiries