What We Did
For the partner digital marketing agency to increase revenue from non-brand search engine traffic.
The high end designer clothing retailer enlisted our services after the business decided to invest further to aid the continued growth of their marketing strategy for retail.
The team initially turned their attention to a number on-site changes that enabled search engines to index the website site more easily, with the view to improve its online visibility to their target audience.
From there, they moved on to a more rounded SEO strategy to include some elements of content marketing and outreach – driving non-brand traffic and revenue. From this point, Pay Per Click (PPC) through Google AdWords and Bing was employed to attract a wider audience consisting of Brand and no-brand traffic. This was supported by building and managing a number of Affiliate networks, further driving revenue.
Each element was carefully put together with one eye on revenue and the other on generating the maximum ROI.
2x Revenue derived from SEO doubled year on year
2x PPC channels doubled revenue year on year