What We Did

The Challenge

With lockdown in the UK having a huge impact on a whole range of businesses, thinking outside of the box when it comes to digital marketing was a must during those challenging times. For our men's grooming product brand, we knew that not being able to keep barber shops open during lockdown, meant that a much bigger focus on growing their global ecommerce activity was needed. We have always managed the brand's organic performance, but we knew there was scope here to see performance improve, even during what was essentially a really tough time for businesses like this. We adopted a multi-channel approach to aim for a continued improvement in their overall performance.

Our Solution

We decided on a multi-channel approach that incorporated paid social, as well as organic social and was fully owned by us. In order to target really specific audience groups, we also created several individual landing pages to sit on the website – this meant that we had a lot more control over the specific products that were being pushed to certain audience segments. We were granted creative control over both web and social assets throughout this campaign and being able to take the lead on a strategy in this way meant that we could bring all of our expert knowledge to the fore.

The Results

• Transactions up 391% YOY

• Revenue up 250% YOY

• 60% of transactions came from new customers 

• Lowest non-brand CPA in history of Murdock London’s paid social ads

Contact Us

If you want assistance with your marketing strategy for retail, with planning and implementing social media strategies, or advice in any area of digital marketing in ecommerce, we're an experienced retail and fashion digital marketing agency that can help.